B2B Promotions & Customer-Specific Pricing
Premio Promotions gives wholesalers and distributors flexible tools to create targeted offers, customer-specific pricing and quantity-based promotions. Set your rules, schedule campaigns and let promotions apply automatically when customers qualify.


FEATURE OVERVIEW
Create Flexible B2B Promotions
Create promotions that match the way your business sells. Target specific products, brands or customers and set the rules that determine when an offer applies.
Benefits:
- Target specific customers or products
- Set promotion start and end dates
- Create quantity-based offers
- Use single or multiple promotion tiers
- Apply qualifying offers automatically
01
Rule-Based Discounts
Create percentage or fixed discounts based on products, customer groups, order values or other promotion rules. Premio applies qualifying discounts automatically during the ordering process.
02
Tiered Deals & Volume Pricing
Reward larger orders with quantity-based pricing. Create single or multiple tiers so customers can receive better pricing when they reach the required quantity.
03
Customer-Specific Offers
Create exclusive promotions for individual customers or customer groups. Tailor offers to different purchasing agreements, customer relationships or sales campaigns.
04
Scheduling & Automation
Set start and end dates for promotions and let Premio activate and expire offers automatically. Plan seasonal campaigns, product launches and time-limited promotions in advance.
05
Keep Promotional Pricing Consistent
Make sure active promotional pricing is reflected across your online store, helping customers see the correct offer while they browse and order.
06
Promotions Shown on Your Online Store
Show promotional badges, discounted pricing and offer messaging directly on product pages and throughout the customer buying journey, helping customers see relevant offers while they shop.
Why Use Premio Promotions
Create targeted offers, reduce manual pricing work and make it easier to run promotions across your B2B online store.
Key Benefits
- Target offers to specific customers
- Automate discounts and volume pricing
- Reduce manual pricing work
- Run campaigns without manual updates

HOW IT WORKS
How B2B Promotions Work in Premio
Premio Promotions simplifies the process of creating and managing offers. Set your rules, choose when they run and let Premio apply qualifying promotions during the ordering process.
1
Define the Promotion Rules
Choose the products, customer groups and quantity thresholds that trigger each promotion. Set the conditions that determine when an offer applies.
2
Set Start and End Dates
Choose when the promotion starts and ends. Plan seasonal offers, product launches and time-limited campaigns in advance.
3
Automate Price Adjustments and Discounts
Premio calculates and applies qualifying discounts automatically, reducing manual pricing work and helping ensure the correct offer is applied.
4
Customers See Offers on Your Online Store
Promotional pricing, badges and offer messaging appear on the customer-facing store when the promotion is active.
5
Orders Are Processed Automatically
Qualifying discounts are included in the order, helping keep promotional pricing accurate through checkout and order processing.
Who Can Use B2B Promotions?
Premio Promotions is designed for businesses that need to manage targeted offers, customer pricing and promotional campaigns within their online store.
- Wholesale distributors
- Manufacturers selling direct to business customers
- Builders merchants and trade suppliers
- B2B businesses with complex pricing rules
- Businesses wanting to run targeted campaigns without manual updates

Real-World Use Cases
Here are some examples of how businesses can use Premio Promotions in their online store:
Volume DiscountsOffer better pricing when customers buy larger quantities, such as 10% off when a customer buys 10 or more units.
Seasonal CampaignsRun special pricing on seasonal products for a set period, then let the promotion end automatically.
Customer-Specific PricingGive selected customers or customer groups access to exclusive promotional offers.
Brand PromotionsHighlight specific brands, new product lines or selected ranges with targeted promotional offers.
Frequently Asked Questions
What types of promotions can I run in Premio?
Premio supports rule-based discounts, tiered pricing, volume promotions and customer-specific offers.
Can promotions be scheduled?
Yes. You can set start and end dates for promotions so offers run automatically during a defined period.
Will the promotion pricing sync with our ERP?
Where an ERP integration supports promotional pricing, Premio keeps the online store aligned with the relevant pricing and order data.
Can promotions be targeted to specific customers?
Yes. You can create promotions for individual customers or customer groups, allowing you to target offers to specific accounts.
How do promotions display on the B2B store?
Promotions can appear through discounted pricing, promotional badges and offer messaging on product and shopping pages.
Can Premio Promotions support quantity-based discounts?
Yes. Premio supports quantity-based promotions, including single-tier and multi-tier offers, allowing businesses to reward customers when they purchase qualifying quantities.