Store Manager standing behind trade counter browsing online product catalogue

Tailoring the buying experience is essential for B2B wholesalers and distributors. In today’s competitive market, one-size-fits-all approaches no longer cut it… it’s all about crafting unforgettable journeys for every valued customer.

Premio B2B eCommerce delivers the power to create customer-specific catalogues and pricing, revolutionising the way wholesalers and distributors engage with their customers.

Customised product catalogues

Every B2B customer has unique preferences and requirements. Premio B2B eCommerce allows wholesalers and distributors to create personalised catalogues based on individual price plans. By understanding customer preferences, businesses can showcase the most relevant products and make it easier for customers to find what they need.

With customised catalogues, and intelligent indexing and filter refinements, suppliers can provide a more intuitive and efficient buying experience. Customers no longer have to sift through extensive product listings to find the items they are interested in. Instead, they are presented with a curated selection of products that align with their specific needs, saving them time and effort.

Furthermore, personalised catalogues enable businesses to showcase new or complementary products to their customers. By leveraging customer data and purchase history, wholesalers and distributors can make targeted recommendations, increasing cross-selling and upselling opportunities.

Dynamic pricing and discounts

Pricing in B2B transactions can be complex, with various factors such as volume, contract terms, and customer relationships influencing pricing structures. Premio B2B eCommerce allows for customer-specific price plans. Wholesalers and distributors can assign unique pricing tiers or discounts to individual customers based on their purchasing history, contract agreements, or loyalty status. This personalised pricing approach strengthens customer relationships, enhances satisfaction, and differentiates the business from competitors.

Promotions and deals

Running targeted promotions and special offers is an effective way to drive sales and boost customer engagement. Premio B2B eCommerce provides businesses with the flexibility to flag specific product categories, end of line clearance items, and new products to specific customers based on their previous order history and buying behaviours.

On screen notifications and promotional banners can be focused on particular product pages, shown site-wide exclusively or broadly across customer base, and even scheduled to rotate with multiple offers, to incentivise repeat purchases and optimise upsell opportunities.


Personalized catalogues and pricing are powerful tools for B2B wholesalers and distributors. Premio B2B eCommerce enables businesses to create customized experiences, showcasing relevant products to individual customers based on their specific price plan. Running targeted promotions and deals enhances customer engagement and drives sales. By leveraging these features, wholesalers and distributors can differentiate themselves in the market, strengthen customer relationships, and maximize their business potential.