INSIGHTS
B2B eCommerce Analytics & Customer Insights
Premio Insights gives B2B businesses real-time visibility into customers, products, orders and sales performance. Use live dashboards to track activity, spot trends and make better decisions.
Top Selling Brands
View all Premier Lyra Premto Concept Ormond
Ordered By
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Customers
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Sales Reps
WHY PREMIO INSIGHTS
Turn Data Into Actionable Insights
Every search, basket and order gives you useful information about your customers. Premio Insights brings this data together in one place so sales, marketing and operations teams can see what is happening and act on it.
FEATURE OVERVIEW
Premio Insights Features
Premio Insights brings together the data from your B2B online store in focused dashboards. Each insight helps your team understand customer activity, product demand, sales performance and online behaviour.
01
Search Insights
See what customers are searching for across your B2B online store. Track popular search terms, product demand and search trends to find opportunities and identify gaps in your catalogue.
Benefits:
- Identify high-demand products
- Track search trends over time
- Find gaps in your product range
02
Customer Insights
Track customer activity, purchase behaviour and ordering patterns to identify opportunities and support more relevant customer engagement.
Benefits:
- Track customer activity and purchase history
- Understand buying patterns
- Identify opportunities for customer engagement
03
Backorder & Preorder Insights
Track demand for products that are out of stock or on preorder. See pending orders and use demand data to support stock planning and fulfilment decisions.
Benefits:
- Monitor backorders and preorders
- Understand demand for unavailable products
- Support stock planning
04
User Journey Insights
Understand how customers move through your B2B online store. See how they search, browse and progress towards checkout so you can identify friction and improve the buying experience.
Benefits:
- Track customer actions across the store
- Understand the path from search to purchase
- Identify drop-off points
05
Sales Rep Insights
Give sales managers a clearer view of sales rep activity and performance. Track ordering activity, compare performance and identify trends across your sales team.
Benefits:
- Monitor sales rep activity
- Track orders placed by sales reps
- Identify opportunities for improvement
06
Basket Insights
See what customers are adding to their baskets while they shop. Track basket activity, identify popular products and spot changes in demand that could influence stock and sales decisions
Benefits:
- Track customer basket activity
- Identify popular products
- Spot changes in demand
Total Sales
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▲ 12%
Total Orders
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▲ 3%
Revenue Report (YTD Overview)
View allWHY USE PREMIO INSIGHTS
Insights for Sales, Marketing & Operations
Premio Insights gives different teams access to the information they need. Sales teams can understand customers, marketing teams can see demand and behaviour, and operations teams can use ordering data to support stock planning.
Key Benefits
- Real-time visibility into customers, searches, baskets and orders
- Spot demand trends and product gaps
- Give sales teams better customer insight
- Identify friction in the online buying journey
HOW IT WORKS
From raw activity to actionable insight
Premio Insights is built directly into your B2B store, so there’s nothing to bolt on. Data flows in automatically and becomes available to your team the moment it happens.
1
Data is captured across the store
Customer searches, clicks, basket changes and orders are captured automatically within Premio Insights.
2
Insights are grouped into focused dashboards
Data is organised into dashboards for Search, Customer, Basket, User Journey, Sales Rep and Backorder activity.
3
Spot Trends as They Happen
Live data helps your team identify spikes, drop-offs and changes in customer behaviour as they happen.
4
Teams make data-driven decisions
Sales, marketing and operations teams can use the same data to make faster decisions about customers, products, stock and promotions.
5
Performance is tracked over time
Historical data helps you compare performance and see whether changes are delivering the results you want.
INSIGHTS IN ACTION
Who Benefits from Premio Insights
Premio Insights gives every team that works with your B2B store access to useful sales and customer data.
- Sales Managers: Track sales rep activity and customer performance.
- Merchandisers: Use search and product demand to improve catalogue decisions.
- Marketing teams: Understand customer behaviour and support targeted campaigns.
- Operations teams: Use basket, order and demand trends to support stock planning.
- Executives: Monitor performance without waiting for manual reports.
Real-World Use Cases
Catalogue Gaps. Search Insights can reveal products customers are looking for but cannot find, helping your team identify gaps in the range.
Upsell Opportunities. Basket Insights can show products that are often bought together, helping your team identify cross-selling opportunities.
Rep Coaching. Sales Rep Insights can show which accounts need attention and where sales reps may benefit from additional support.
Stock Planning. Backorder and Basket Insights can highlight changes in demand before they lead to stock shortages.
Frequently Asked Questions
What is Premio Insights?
Premio Insights is a B2B eCommerce analytics and reporting tool built into the Premio platform. It gives businesses real-time visibility into customer activity, product demand, searches, baskets, orders and sales performance through focused dashboards.
What is B2B eCommerce analytics?
B2B eCommerce analytics is the use of online store data to understand customer behaviour, product demand, sales activity and buying patterns. Premio Insights brings this information together in dashboards that help teams make better decisions.
What can Premio Insights track?
Premio Insights can provide visibility into customer searches, customer activity, baskets, orders, sales rep activity, product demand, user journeys and backorders and preorders.
Can I see what customers are searching for?
Yes. Search Insights shows what customers search for in your B2B online store, helping you identify popular products, demand trends and potential gaps in your catalogue.
Can sales managers track sales rep activity?
Yes. Sales Rep Insights gives sales managers visibility into sales rep activity and ordering performance, helping them identify trends and opportunities across the team.
Can Premio Insights help with stock planning?
Yes. Insights into baskets, orders, backorders, preorders and product demand can help teams understand changes in demand and support stock planning decisions.
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