CASE STUDY

Case Study: Transforming B2B Sales in Animal Health: Acravet’s Digital Journey

Wholesale Veterinary & Animal Health SuppliesERP: Sage 200Mallow, Co. Cork30+ Employees

CLIENT OVERVIEW

Industry

Wholesale Veterinary & Animal Health Supplies

Location

Mallow, Co. Cork, Ireland

Company Size

30+ Employees

ERP System

Sage 200

Website

acravet.ie

About Acravet

Acravet is a leading supplier of veterinary and animal health products to licensed veterinary professionals, co-ops and agri merchant businesses across the Island of Ireland. Their reputation is built on quality, expertise, and a commitment to supporting their customers with the right products and knowledge to care for animals effectively.

As their business expanded, managing complex product restrictions, promotional offers, and customer-specific catalogues became increasingly difficult using traditional, manual processes. Acravet recognized the need for a scalable digital solution to streamline operations and enhance the customer experience.

That’s where Premio B2B eCommerce came in, helping them digitise their sales operations and provide a seamless, compliant, and efficient ordering experience for their customers.

THE CHALLENGE

Navigating Complexity in Veterinary Product Distribution

Like many suppliers in the veterinary and animal health sector, Acravet faced a unique set of challenges that traditional eCommerce solutions weren’t equipped to handle. Their existing manual sales process, while effective for years, had become increasingly time-consuming, inefficient, and difficult to scale as customer demand grew.

Regulatory Product Restrictions

Certain veterinary medicines and controlled products could only be sold to licensed veterinary professionals, while others were available to both vets and agri merchants. Acravet needed a way to enforce these restrictions online without manual oversight

Managing Promotions Manually

Many of Acravet’s suppliers offer Buy X, Get X Free promotions, which had always been managed manually in Sage. This created complexity in invoicing and supplier chargebacks when promotions were processed

Time-Consuming Catalogue Creation

Acravet’s vast product range meant they frequently needed personalised digital catalogues for customers. Their existing process was clunky, slow, and difficult to maintain, making it hard to serve customers efficiently.

Scaling the Business

Without automation and self-service options available to customers, Acravet’s team spent too much time on admin tasks instead of focusing on customer service and sales growth.

Sales Team Held Back by Admin Tasks

Manual order processing and customer management took up valuable time, limiting sales reps’ ability to focus on growth, relationship-building, and strategic selling.

To stay ahead in a competitive industry, Acravet needed a B2B eCommerce solution tailored to the needs of veterinary and animal health suppliers – one that could handle product restrictions, promotions, and catalogues seamlessly

THE SOLUTION

How Premio B2B eCommerce Transformed Acravet’s Online Sales

To solve these challenges, Acravet partnered with Premio B2B eCommerce to create a customer-centric, efficient, and scalable digital ordering platform that seamlessly integrates with Sage ERP.

Smart Product Tagging for Regulatory Compliance

Premio developed a custom tagging system to ensure only licensed vet customers could see and purchase restricted products, while agri merchants could browse and order only approved products. This feature ensures compliance and removes the risk of human error.

Automated Promotions for Supplier Offers

Premio built a promotion engine to handle Buy X, Get X Free supplier promotions, ensuring seamless processing and accurate supplier chargebacks within Sage. What was once a manual, time-consuming task is now automated and error-free.

Effortless Catalogue Creation

Acravet played a key role in the development of Premio’s Catalogue Builder, which allows them to quickly create, brand, and share customised catalogues with customers. This feature is now widely used across the industry.

Sales Team Enablement

By automating routine admin work, Premio has freed up Acravet’s sales team to focus on customer relationships, strategic sales growth, and delivering expert advice, rather than manually managing orders and promotions.

THE PROCESS

A Collaborative Implementation with Premio

Premio worked closely with Acravet’s internal team to ensure a smooth, tailored implementation that met their industry’s unique regulatory and operational needs.

Comprehensive Discovery & Scoping

Premio’s team conducted detailed consultations to fully understand Acravet’s operational challenges and compliance requirements before development.

Bespoke ERP & Product Tagging Integration

A fully customised tagging system was implemented, ensuring veterinary-only products are restricted accordingly without manual intervention.

Intuitive Training & Support

Acravet’s team received hands-on familiarisation workshops and practical guidance, ensuring confident usage and smooth adoption of the platform ahead of launch.

Customer Onboarding & Adoption

With Premio’s structured onboarding process and clear communication, Acravet’s customers are transitioning seamlessly to the new platform with minimal disruption.

Ongoing Support & Enhancements

Premio provides continuous platform updates, expert guidance, and responsive support to help Acravet stay ahead of evolving industry needs and customer expectations..

With Premio’s industry expertise and dedicated support, Acravet has modernised its operations while continuing to deliver the trusted service their customers rely on.

“

“Premio has transformed how we manage online ordering. Their team understood our unique challenges and delivered a solution that makes ordering easier for customers while saving our team valuable time. The process has been seamless, and we’re excited about the opportunities this opens up for our business.”

Douglas McCormick

General Manager, Acravet

THE RESULTS

A Smarter, More Scalable Way to Sell Veterinary Products to Trade

Although Acravet is still in the early stages of its digital transformation, the impact of moving to Premio B2B eCommerce is already clear:

Faster, More Accurate Sales Order Processing — Orders are now handled seamlessly through the platform, significantly reducing manual work, minimising errors, and improving overall operational efficiency.
Stronger Compliance & Risk Reduction — Product restrictions are now enforced automatically, ensuring regulatory compliance and accuracy.
More Effective Promotions — Automated supplier promotions eliminate the need for manual tracking and invoicing adjustments.
Empowered Sales Team — The sales team has more time to focus on customers, rather than repetitive admin-heavy tasks.
Scalability & Growth — Acravet is now positioned for long-term success, with a modern, digital-first approach to B2B sales.

By embracing Premio’s B2B eCommerce platform, Acravet has laid the foundation for greater efficiency, compliance, and customer satisfaction, ensuring they remain a trusted leader in the veterinary and animal health supply industry.

THE PLATFORM IN ACTION