CASE STUDY

Bringing Texas Foods Online, From Manual Orders to a Seamless B2B Platform

National Distributors – Fresh and Frozen FoodsBallybeg, Buttevant, Co. Cork.

CLIENT OVERVIEW

Industry

National Distributors – Fresh and Frozen Foods

Location

Ballybeg, Buttevant, Co. Cork.

Website

texasfoods.ie

About Texas Foods

Texas Foods is a long-standing, family-owned Irish business with over 30 years of experience in the food industry. As a key supplier within Ireland’s food sector, the company operates four strategically placed depots across the country, allowing them to deliver high-quality products quickly and reliably to top restaurants and hospitality businesses nationwide.

The Challenge

Texas Foods had relied on manual processes to manage customer orders. Orders were typically placed via phone or email and then recorded by hand—an approach that was time-consuming, prone to error, and increasingly difficult to scale.

As the business continued to grow, the limitations of this outdated system became more evident. Operational inefficiencies and an inconsistent customer experience highlighted the need for change. To support future growth and deliver a smoother experience to their customers, Texas Foods recognised the need for a scalable, digital solution. Premio’s B2B online ordering platform offered the ideal path forward.

The Solution

Texas Foods partnered with Premio to modernise their order management by implementing the Premio B2B online ordering platform. This created a single, centralised channel that connected the customer-facing ordering experience with the company’s back-office operations—enabling Texas Foods to bring their entire sales process online.

Key features of the solution included:

Full Back Office Integration

Premio provided a fully integrated solution, linking the front-end ordering platform with Texas Foods’ internal systems. In addition to supplying the technology, Premio managed the full integration process—handling data synchronisation and system configuration to ensure everything worked seamlessly. This removed pressure from internal teams and allowed the business to maintain focus on its day-to-day operations while transitioning to a more efficient, modern ordering model.

Simplified Reordering

A large proportion of Texas Foods’ customers place the same orders on a regular basis. To streamline this process, Premio developed a custom feature that allows customers to reorder their last purchase in just three clicks. This enhancement saved time and significantly improved the overall customer experience.

Customer-Centric Interface

Premio worked closely with Texas Foods to understand the business, its operations, and the buying behaviours of its customers. This collaborative approach resulted in a tailored, intuitive ordering platform that made it easy for users to find products, repeat previous orders, and complete transactions with minimal effort.

The Outcome

With Premio’s support, Texas Foods successfully transitioned from a manual, fragmented ordering process to a modern, digital platform designed with its customers in mind. The new system reduced administrative workload, improved order accuracy, and provided customers with a faster, more convenient way to place and manage repeat orders.

Most importantly, the new platform positioned Texas Foods to scale effectively—supported by a streamlined, customer-first ordering system built to grow with the business.

Instant

Orders now placed online in minutes, not by phone

One-Click

Repeat customers reorder their last delivery in three clicks

Integration

Back-office integration removed manual data entry entirely

Unity

Four depots, one unified platform

THE PLATFORM IN ACTION